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5 business Christmas gifts for your favourite business owner

by Kirsty France | Oct 19, 2020 | blog writing, blogging, business growth, content marketing, marketing, storytelling

Have you made a Christmas list? When you run a business, Christmas gifts can start to shift towards practicality or even become completely intangible. For most of the small business owners I know, the list goes something like this: More sleep. Even more sleep. Snacks....

Are you taking your customers on a journey?

by Kirsty France | Oct 12, 2020 | content marketing, website copy, writing

I know, I know, I sound like I’m about to start banging on about the X Factor or something. Not a chance. My Saturday nights are currently spent watching the Marvel movies with the kids. (There’s also the fact that watching Chris Hemsworth unleash lightning is much...

Why your website copy matters

by Kirsty France | Oct 5, 2020 | business life, business tools, content marketing, marketing, website copy, writing

Image by Bongkarn Thanyakij via Pexels Creating a website for your small business can be pretty daunting. If you’re doing it yourself, you need to decide which platform to use and how to make it all look great. If you’re not, there are loads of different professionals...

How to structure your blog post to get more readers

by Kirsty France | Aug 31, 2020 | blog writing, blogging, writing

You might think that the way you structure your blog post isn’t that important. You couldn’t be more wrong. What you write is really important, but the way you set it out is, possibly, even more crucial. If your blog post is one big block of text, guess what? Your...

Case study – Graeme and Charlotte’s blog

by Kirsty France | Aug 24, 2020 | blog writing, blogging, Case study, content marketing, marketing, writing

If you’ve ever wondered what writing a blog can do for your business, here’s a great example.The ChallengeGraeme and Charlotte run a holiday park in a gorgeous location (I wish I could tell you where, but I’m not allowed). This wasn’t somewhere...
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