by Kirsty France | Feb 7, 2022 | blog writing, blogging, content marketing, editing
Photo by Suzy Hazelwood from Pexels Have you ever sat looking at a blog post you’ve just slaved over and felt that it was just a bit – meh? Could it possibly be a bit waffly and difficult to read? Maybe you’re just wondering why anyone would be...
by Kirsty France | Jan 31, 2022 | blog writing, blogging, content marketing, marketing
Image by Suzy Hazlewood via Pexels If you’re just starting out writing a business blog, it’s important to get the basics right. On the other hand, if you’ve been going for ages, it’s still worth checking to see if you’ve developed any bad habits. I’ve made every...
by Kirsty France | Jan 24, 2022 | storytelling, writing
Photo by Andrea Piacquadio from Pexels I was listening to the news recently and heard Michael Rosen talking about ‘that’ Downing Street cheese and wine party that wasn’t a party. As you might remember, Michael is a poet who was hospitalized with...
by Kirsty France | Jan 19, 2022 | Case study, copywriting, outsourcing, website copy
Photo credit: Photography by Jessica Iliffe Jess Iliffe has the best job in the world (obviously, I do too, but hers is still fantastic). She gets to hang out with cute babies and their parents all day and take the most beautiful pictures. I met Jess networking (no...
by Kirsty France | Jan 10, 2022 | business growth, copywriting, marketing, SEO, website copy, writing
Photo by Monoar Rahman from Pexels Your website homepage is the main point of entry for new visitors unless they’ve clicked through to read a blog post. It’s one of the most powerful tools you have for attracting new customers, but it’s also easy to...
