by Kirsty France | May 16, 2022 | Guest blog, work life balance
How many of you have suffered from body image issues? *hands go up* I certainly have and since starting my Sparrowlegs business, it has become apparent to me how many of us women in business have struggled with the image in the mirror. Did you know...
by Kirsty France | May 9, 2022 | blog writing, blogging, content marketing, emotional marketing, writing
Photo by Pixabay: https://www.pexels.com/photo/black-android-smartphone-on-top-of-white-book-39584/ I’m a big believer in sharing some of your life in your marketing. Here’s why. The question is, how much do you share? It’s one thing to give your audience a glimpse...
by Kirsty France | May 2, 2022 | blog writing, blogging, branding, business life, content marketing, copywriting, emotional marketing, marketing, storytelling, work life balance, writing
You’ve probably seen loads of marketing advice telling you that you need to share your knowledge and establish yourself as an expert in your field. That’s all true. When you have a small business, you need to go one step further and share a bit of your life with your...
by Kirsty France | Apr 14, 2022 | Guest blog
What gets you up each morning? I recently read that the latest estimates from the Labour Force Survey (LFS) show that the total number of cases of work-related stress, depression or anxiety in 2017/18 was 595,000, a prevalence rate of 1,800 per 100,000 workers. Many...
by Kirsty France | Apr 14, 2022 | Uncategorised
Photo by Juan Pablo Serrano Arenas: https://www.pexels.com/photo/man-and-woman-sitting-together-in-front-of-table-951290/ When you create marketing that shamelessly targets your customers’ emotions, you’ll sell more. That sounds pretty cynical, doesn’t it? It doesn’t...
