by Kirsty France | Jun 17, 2024 | Guest blog
As someone who found out he had ADHD aged 41, I’ve spent my life trying to live as a neurotypical and wondering why the advice given by society has never worked for me. Because of this, people with ADHD often feel like they are failing. I guarantee that if you find it...
by Kirsty France | Jun 10, 2024 | content ideas, content marketing, content strategy
Does the phrase ‘content marketing strategy’ bring you out in a cold sweat? Yeah, me too and I write the content! It’s easy to overcomplicate things, but marketing only needs to tell people who you are, what you do and how that helps them. In practice it can be a bit...
by Kirsty France | May 20, 2024 | business life, Guest blog, mindset
The title is a little cheeky. My reaction to people telling me I could make so much more money if I worked more hours. I nodded, then ignored them. If I can live a fabulous life and only work 16 hours a week, what more can money buy me? I’m writing this...
by Kirsty France | Apr 29, 2024 | blog writing, content ideas, content marketing, content writing, copywriting, marketing, writing
You’re an expert at what you do, so it might be hard to remember when you were a beginner. However, when new people see your content, a few of them will probably be completely new to the kind of work you do. It’s worth thinking about ways to talk to them, so ask...
by Kirsty France | Apr 8, 2024 | blog writing, content ideas, content marketing, content writing, copywriting, marketing, writing
If you’ve been creating marketing content for a while, you might feel like you’ve said it all. (I know I sometimes do.) However, your existing content can be a great source of new ideas. Here are some ways to find a new marketing angle on an old idea. Revisit an old...
