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3 ways you can put your personality into your marketing

by Kirsty France | Dec 13, 2021 | blog writing, blogging, branding, business life, content marketing, copywriting, marketing, writing

Photograph by Amber Gosden It’s a cliché for a reason – people buy people. Most big brands don’t build themselves around the personality of the owner, but small businesses like ours have to. It can feel utterly squirm-inducing to put yourself out there in your...

My favourite things about Christmas

by Kirsty France | Nov 29, 2021 | business life, Christmas marketing, storytelling, work life balance

Photo by Valeria Boltneva from Pexels It’ll soon be time to hang up the ‘closed’ sign and head off for Christmas. (My closed sign is metaphorical – my office is in the garden and I don’t get visitors.) I know that there are lots of things that are...

What do you get a business owner for Christmas?

by Kirsty France | Nov 22, 2021 | business life, business tools, Christmas marketing, gift guide, work life balance

Photo from freestocks.org via Pexels I know that when you buy Christmas presents it’s because you love the person you’re giving it to and you want to give them a treat. Buying them a business-related gift can feel a little bit boring. It doesn’t have to be. If you ask...

Listen to your Heart

by Kirsty France | Nov 22, 2021 | business life, Guest blog, work life balance

Listening to my Heart is my life’s ‘work’ and it totally lights me up. You see, we all have an inner guidance system. Call it what you like – intuition, gut feeling, inner being, source – I know that this resonates with you. You know you have it....

Why do we find it so difficult to show the person behind the business?

by Kirsty France | Sep 27, 2021 | business life, content marketing, marketing, storytelling, writing

Photo by Amber Gosden There are days when I sit down to write, and it all just works. Today isn’t one of them. There are two sets of circumstances that allow me to just open a new document and get going. Firstly, there are times when I have a plan. I’m either writing...

Can what you eat build Resilience?

by Kirsty France | Sep 20, 2021 | business life, Guest blog, work life balance

What is Resilience? Resilience is defined as: “the capacity to recover quickly from difficulties” The past 18 months have given most people more than their fair share of difficulties. Those lacking resilience can become easily overwhelmed. These feelings can lead to...
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